www.youtube.com/watch?v=L5GAhn8Raxg If one were to grade the marketing efforts in the motorcycle industry, you’d be hard pressed to hand out a grade better than a B- to one of the major OEM’s. While some company’s have produced some brand value, carved out a defensible niche for themselves, or caught on to this whole internet fade thing, none of the OEM’s really do a bang-up job of hitting all the standard marketing best practices. If we ...
Thomas Lüthi Tommy Robb Alain Bronec Roberto Tamburini Ron Haslam
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